Case Study: Boyne House
How Strategy & Staging Delivered 104% of Asking Price
How we took a tired listing that sat on the market for over 30 weeks with no offers and little interest. We re-marketed the property and sold in a little over 8 weeks.
The Challenge
Previously listed with two other agents for over 30 weeks, unsold and sitting empty.
When we were invited to look at this stunning Beaconsfield penthouse, the property had been on the market for some time. Because it was empty, potential buyers were struggling to visualize the lifestyle it offered. It lacked the “warmth” required to trigger an emotional connection.
Our Strategic Approach
We didn’t just relist the property; we re-launched it. Our goal was to transform it from a vacant space into a must-have home.
Professional Staging
We advised the sellers to professionally stage the apartment. This allowed buyers to see exactly how the living spaces functioned, instantly increasing the perceived value.
High-Impact Media
We produced a presenter-led video tour featuring drone footage to highlight the spectacular rooftop terrace and the beauty of Beaconsfield.
Bespoke Signage
To capture local interest, we installed a custom “For Sale” board featuring photos of the hidden kitchen and garden – features invisible from the street – complete with a QR code linking directly to the video tour.
Premium Print
Every viewer received a high-end printed brochure with professional copywriting and a trackable QR code, ensuring the property stayed top-of-mind long after the viewing.
Captivating Moments
Get captivated by a stunning collection of images showcasing various subjects in our meticulously curated gallery.
The Results
By controlling the narrative and the presentation, we shifted the market’s perception:
10
Viewings
104%
Asking Price
8 weeks
Completion time
The difference was in the details. By showcasing the lifestyle rather than just the empty rooms, we secured a premium price for a property that other agents couldn’t move.
Let’s get you sold
If your home isn’t moving, or you want it marketed properly from day one, we’d like to talk. There’s a limit to how many properties we take on at once, so we give every instruction this level of attention.